The process began by defining the performance metaphor of Nike’s two innovative shoes through high-speed mobility archetypes, translating the Alphafly 3 into the precision language of Formula One engineering and the Mercurial Superfly X into the aerodynamic identity of a supersonic jet. Multiple design proposals were explored to refine proportion, trims, and visual balance, combining mobility design principles with innovative forms to capture speed, lightness, and dynamic motion.

Following the initial concept phase, I developed a series of 3D models to test and refine the metaphors within the storytelling framework of the films. Working closely with the CGI and animation teams, the designs were optimized to achieve seamless integration between form, movement, and narrative, ensuring that each element translated performance innovation into a coherent visual experience.

The final videos were released globally across Nike’s digital platforms and social media channels, forming part of the worldwide campaign presented in Paris ahead of the 2024 Olympic Games. The projects merged footwear innovation with mobility design, transforming performance concepts into cinematic narratives that communicated speed, precision, and technological advancement to a global audience.